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      <image:title>Home - Congratulations to Double Verify &amp; Providence Equity</image:title>
      <image:caption>On DV’s IPO on April 21, 2021. A true milestone to go from acquisition in the Fall of 2017 to IPO in 4 years. At $5.5bn, DV’s IPO is one of the most successful IPO’s in the ad tech industry’s history. It’s been a privilege &amp; a thrill of a lifetime to be part of this amazing journey, partnering with Providence Equity &amp; the DV team as an Investor &amp; Lead Director. The Company has a very bright future ahead.</image:caption>
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    <loc>https://www.eaglevistapartners.com/what-we-do</loc>
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    <lastmod>2018-10-31</lastmod>
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  <url>
    <loc>https://www.eaglevistapartners.com/laura-desmond1</loc>
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    <priority>0.75</priority>
    <lastmod>2019-01-07</lastmod>
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      <image:title>Laura Desmond</image:title>
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  <url>
    <loc>https://www.eaglevistapartners.com/perspective</loc>
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    <priority>0.75</priority>
    <lastmod>2020-12-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59432c6f46c3c4364eb8161c/1587234803959-LO7VYOKQ836G21H13ZLV/adexchanger_logo.jpeg</image:loc>
      <image:title>Perspective - AdExchanger | Social Distancing With Friends: Laura Desmond</image:title>
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      <image:title>Perspective - LinkedIn</image:title>
      <image:caption>It's Good to Be in Bands</image:caption>
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      <image:title>Perspective - LinkedIn</image:title>
      <image:caption>Linked In In the Age of Disruption, Leaders Need Authenticity, Not Authority</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59432c6f46c3c4364eb8161c/1513686817769-VES1DDOM9D614RGICZ0R/Media-Post-Logo.jpg</image:loc>
      <image:title>Perspective - MediaPost</image:title>
      <image:caption>So You've Boarded The People-Based Marketing Train: Where Are You Headed?</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59432c6f46c3c4364eb8161c/1587234535996-FT8Y9W628F5GL3C0EUBR/adexchanger_logo.jpeg</image:loc>
      <image:title>Perspective - AdExchanger | What I Learned In The Last Crash And How It Can Help Leaders Today</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59432c6f46c3c4364eb8161c/1527850551257-TTRX184L4ZS0XIQLR592/_LinkedIn_Logo.svg.png</image:loc>
      <image:title>Perspective - LinkedIn</image:title>
      <image:caption>The Year that Old Media and Big Tech Started to Look the Same</image:caption>
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      <image:title>Perspective - LinkedIn</image:title>
      <image:caption>To Get Competitive, Forget Perfection. Fail Fast and Forward</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59432c6f46c3c4364eb8161c/1527724659355-EYGVRQ41EGH68YD8ADPO/newco-shift_logo.jpg</image:loc>
      <image:title>Perspective - Medium | NewCo Shift</image:title>
      <image:caption>The Future of Advertising Is In the Hands of Ad Blockers</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59432c6f46c3c4364eb8161c/1529965646453-CIUYWZ07M8YPQUDZA795/LinkedIn_Logo.png</image:loc>
      <image:title>Perspective - LinkedIn</image:title>
      <image:caption>Cannes Lions 2018 – The Year of the Re-Set</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59432c6f46c3c4364eb8161c/1607272324564-1HABA9GKGQAWSWOJ0HXU/adexchanger_logo.jpeg</image:loc>
      <image:title>Perspective - The New Frontier For Personalized, Data-Driven Marketing Success</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59432c6f46c3c4364eb8161c/1512308412236-DU6W0LQOH2PXSLGQOVZO/Recode_logo.png</image:loc>
      <image:title>Perspective - Recode</image:title>
      <image:caption>The Future Belongs to the Media &amp; Tech Companies That Can Harness 5G</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59432c6f46c3c4364eb8161c/1587234435870-P2OIJJ135DQ8YAFLG297/wsj-logo.jpg</image:loc>
      <image:title>Perspective - Providence Equity Invests $223 Million in Finnish Social Ad-Tech Firm</image:title>
      <image:caption>Smartly.io provides social ad creation, distribution and management services. As part of the investment, former Publicis Groupe executive and Adobe Inc. and DoubleVerify Inc. board member Laura Desmond will chair Smartly.io’s board.</image:caption>
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      <image:title>Perspective - LinkedIn</image:title>
      <image:caption>The Loss of Intelligence</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59432c6f46c3c4364eb8161c/1512308377575-4N8GZ17RS04Y30NCRTJM/newco-shift_logo.jpg</image:loc>
      <image:title>Perspective - Medium | NewCo Shift</image:title>
      <image:caption>Overcoming the Hurdles of Big Data in Marketing</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59432c6f46c3c4364eb8161c/1587235022799-FUG6SDMMNHM8XYNE4436/Beet-TV-Logo-Without-Tagline.jpg</image:loc>
      <image:title>Perspective - This Is an Incredibly Creative Time for Brands to Innovate, Laura Desmond</image:title>
      <image:caption>While the current crisis is taking a heavy toll on travel and retails companies, other brands can come through as they listen to consumers, retool their roadmap and invest, says Laura Desmond, former global CEO of media agency giant Starcom. She says that consumers are in control and smart marketers need to follow consumer trends closely. She says this period offers brand marketers an “incredibly creative” time to reinvent their businesses.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59432c6f46c3c4364eb8161c/1523363076518-1T1QEL5QWEINARFON49K/_LinkedIn_Logo.svg.png</image:loc>
      <image:title>Perspective - LinkedIn</image:title>
      <image:caption>The Future of Advertising is in the Hands of Ad Blockers</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59432c6f46c3c4364eb8161c/1519250059884-U6DLID3PBMY8SVYGYBLT/Media-Post-Logo.jpg</image:loc>
      <image:title>Perspective - MediaPost</image:title>
      <image:caption>Who Will Fill The Talent Gap In The New Era Of Data-Driven Marketing?</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59432c6f46c3c4364eb8161c/1512308396500-GBT8XV69G2FCNQ1O7GO4/LinkedIn_Logo.png</image:loc>
      <image:title>Perspective - LinkedIn</image:title>
      <image:caption>Davos’ Importance to Marketers Grows in Turbulent Times</image:caption>
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      <image:title>Perspective</image:title>
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  <url>
    <loc>https://www.eaglevistapartners.com/laura-desmond</loc>
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    <priority>0.75</priority>
    <lastmod>2020-08-25</lastmod>
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      <image:title>Laura Desmond</image:title>
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  <url>
    <loc>https://www.eaglevistapartners.com/clients-preview</loc>
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    <lastmod>2021-04-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59432c6f46c3c4364eb8161c/1573691033306-11WZRE831W7L5SMUAZF1/ActiveCampaign_image+card-01-01.jpg</image:loc>
      <image:title>Clients _Preview - A BRAND BLUEPRINT FOR THE FUTURE</image:title>
      <image:caption>ActiveCampaign is a successful marketing technology company based in Chicago, founded by Jason VandeBoom. Jason came to Eagle Vista Partners with a good problem to have: his company was growing wildly fast with an increasingly loyal customer base. However, Jason believed the ActiveCampaign brand and overall messaging was lagging the velocity of growth his company was experiencing. He asked us to help him create a new Brand Blueprint for the big and bold future he envisioned. Working with Jason and his entire Leadership Team, we created a Brand Blueprint with an exciting new vision which amplified ActiveCampaign’s unique functionality and open stack advantages for any customer regardless of size. ActiveCampaign emerged with a new vision that puts the customer’s growth at the center, and tells the story of an automation platform that is built to help every customer grow their business and create ideal experiences.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59432c6f46c3c4364eb8161c/1539957551020-MZJP1RNPXMXK55FNOV1K/anaplan_card2.jpg</image:loc>
      <image:title>Clients _Preview - Building a Strong Brand for a Fast Growth Platform Company</image:title>
      <image:caption>Eagle Vista’s work for Anaplan involved a comprehensive review of their brand and market strategy at a time that they were scaling the company and considering a public market IPO. Anaplan is a fast-growing PaaS (platform as a service) business enabling their customers to do Connected Planning across their entire company - from Finance, to Supply Chain, to Purchasing to Marketing. Anaplan works with G1000 companies to help them make better business decisions and create shareholder value through better connectivity and execution. Anaplan needed help bringing their brand and market to life in a world that can get complex quickly. Working with the CEO, Frank Calderoni and the CMO, Maria Pergolino and the entire C Suite of the company, Eagle Vista Partners revamped Anaplan’s branding and messaging to capture how it creates value for its clients and how Anaplan’s unique advantages are superior to its competition. This work fueled and was the foundation for all of Anaplan’s communication materials behind their very successful IPO in October 2018.</image:caption>
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      <image:title>Clients _Preview - Cresset Wealth Advisors: A New Approach for a New Company in an Old Fashioned Category</image:title>
      <image:caption>A New Approach for a New Company in an Old Fashioned Category Cresset Wealth Advisors With the Co-Founders, Eric Becker and Avi Stein, we created the Cresset Wealth Advisors Brand Blueprint and Positioning, identity, logo design and all marketing materials for this fast paced start up in the Wealth Advisory Sector. This work has been instrumental in setting CWA up for accelerated growth in year 1 of its formation.</image:caption>
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      <image:title>Clients _Preview</image:title>
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      <image:title>Clients _Preview</image:title>
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      <image:title>Clients _Preview</image:title>
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      <image:title>Clients _Preview</image:title>
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      <image:title>Clients _Preview</image:title>
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      <image:title>Clients _Preview</image:title>
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      <image:title>Clients _Preview</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59432c6f46c3c4364eb8161c/1612125372084-DOE445ICX8KSB4Q1I2LO/demandbase_profile_thumbnail-01.jpg</image:loc>
      <image:title>Clients _Preview - Demandbase’s vision is to transform the way B2B Companies go to market</image:title>
      <image:caption>Demandbase is the first and leading B2B Account Based Experience (ABX) platform that helps Marketers master the Customer Journey through 2 Clouds: the Go-to-Market Cloud and the Advertising Cloud. The company has driven a fundamental, customer-centric rethinking of how B2B Companies go to market by rooting themselves in an intense focus on the customer through account based marketing and on B2B advertising which is unique, based on cohorts and individual identities.</image:caption>
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      <image:title>Clients _Preview - Madison Wells Media: Reimaging What's Possible</image:title>
      <image:caption>Reimagining What's Possible Madison Wells Media Working with Founder and CEO Gigi Pritzker, we re-imagined and re-made the Vision and Brand Purpose of MWM, a 20 year old media and entertainment company. This work has served as an accelerator of MWM’s business strategy and go to market marketing and communications strategy. MWM is a producer of award winning films and entertainment such as “Hell or High Water”, the very successful musical, “Million Dollar Quartet”, and the hit TV show, “Genius”.</image:caption>
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      <image:title>Clients _Preview - FREEOSK: Power Consumer Discovery into Lasting Relationships</image:title>
      <image:caption>Freeosk is the leading interactive platform that powers consumer discovery into lasting brand relationships both in physical locations (in store) and digitally (app &amp; website). Their data platform comprised of 5MM+ authenticated, first party consumer ID’s, a 6.6MM addressable audience and 35MM unique audiece, is a rich and valuable data base that measures consumer intent, trial and actual purchase. They work with some of the largest brands and retailers in the world in snacks, food and specialty products to increase brand sales, awareness, loyalty and recurring revenue. They combine shopper marketing, consumer discovery and data in a next generation point of purchase touch point that is proven to drive sales and ROI.</image:caption>
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      <image:title>Clients _Preview - LiveRamp: Leading the New Data Economy</image:title>
      <image:caption>Leading the New Data Economy Acxiom Our mission for Scott Howe, CEO of Acxiom, is to help a very successful company fully take the leap into the new data economy, translating data into value for its partner companies. We have partnered with Scott and his product and data teams to inject a new powerful strategy and vision to life for its clients, customers and partners.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59432c6f46c3c4364eb8161c/1511803701031-GWIHBP738QHVKDVKYXF5/_clients_banner.jpeg</image:loc>
      <image:title>Clients _Preview</image:title>
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    <lastmod>2021-05-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59432c6f46c3c4364eb8161c/1569354730468-G29MJKRWIHFRJQQZ5EVA/5to9_image-card.jpg</image:loc>
      <image:title>Investments - FIVE TO NINE</image:title>
      <image:caption>Less than 10% of employers know the ROI behind their employee engagement programming and Five to Nine closes that gap. Five to Nine is a platform for tracking internal program success by analyzing employee participation, feedback, and engagement. From employee resource groups to company-wide workshops, Five to Nine allows companies to better evaluate their spending and invest in the demonstrated needs of employees in real-time. Winner of the Kapor Capital People Ops Competition, Five to Nine placed first out of 150 startups working to bring innovative technologies to the people operations space in retention, diversity, and inclusion.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59432c6f46c3c4364eb8161c/1620072305558-XW4IE0SUQJPQSTUOPO43/DV_NYSE_Bell.jpeg</image:loc>
      <image:title>Investments - DoubleVerify IPO: One of the most successful IPO’s in the history of Ad Tech!</image:title>
      <image:caption>It’s been a privilege &amp; a thrill of a lifetime to be part of this amazing journey, partnering with Providence Equity &amp; the DV team as an Investor &amp; Lead Director.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59432c6f46c3c4364eb8161c/1612126900873-BG2THJF35M4DN5PAYCWH/lighten_profile_thumbnail-01-01.jpg</image:loc>
      <image:title>Investments - Celebrate a life well-lived</image:title>
      <image:caption>Lighten helps its customers make their life celebration event planning lighter. Led by their founder, Alexandra Koys, Lighten is a team of professionals who are experts in putting together personalized online and hybrid virtual/physical memorial services.</image:caption>
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      <image:title>Investments - Smartly.io</image:title>
      <image:caption>Smartly.io is solving a problem that needs solving in the digital advertising industry - how to bring data + creative + media optimization all together in real time across digital channels in order to drive performance. This SaaS based software company was founded in Helsinki Finland in 2014. In 6 short years it has quickly grown to be Facebook’s #1 Global Marketing Partner, and has also extended its technology platform to other social channels. Founded by Kristo Ovaska and Tuomo Reikki, Smartly.io is a fast growing, disruptive technology company that is setting the new standard in the rapidly changing marketing &amp; advertising industry.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59432c6f46c3c4364eb8161c/1512313775853-S1UXQ1MG9G6IZAZF9JPY/dv_image.jpg</image:loc>
      <image:title>Investments - Double Verify</image:title>
      <image:caption>Equals 3 is a data-driven, AI marketing company that is creating software which gives marketing professionals the ability to unearth crucial insights from massive data and convert them into strategies and action. Equals 3 has built its cognitive solution on IBM Watson Technology. Equals 3 was named 2016 IBM Innovation Business Partner of the Year and Ad Age’s 2017 Top 10 Ad Tech Companies A-List.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59432c6f46c3c4364eb8161c/1530141237616-O7312MERQNOEUHU2E0VF/Datavant_image%402x-100.jpg</image:loc>
      <image:title>Investments - Datavant</image:title>
      <image:caption>Organizing the World's Health Data, Datavant helps organizations safely share and link health data. Datavant protects patient privacy and reduces risk by de-identifying health data; receives and links data from multiple sources into a powerful dataset without compromising patient confidentiality; and, safely shares data without the need to send Protected Health Information.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59432c6f46c3c4364eb8161c/1566088683369-6U6WK26C2W73WZ892NJC/RadianceLabs_mind_2.png</image:loc>
      <image:title>Investments - Radiance Labs</image:title>
      <image:caption>Founded by Vikas Jha, Radiance is a full, end to end conversational commerce platform for marketing, sales and customer service. It allows you to create deeper relationships with mobile first users. It is fully integrated with Facebook messenger, SMS and Website chat. Offering marketers with a quick and easy way for consumers to order your brands and receive delivery at the speed of impulse and need. Radiance offers personalized marketing, in-bot commerce, and post sale support for its clients.</image:caption>
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      <image:title>Investments - Lucy</image:title>
      <image:caption>Quilt is a networking and shared meeting space company built by women for women. It’s innovative business model enables women entrepreneurs to book space in homes, offices and innovative shared spaces to allow women to network, connect, take classes, learn and share. Quilt was recently recognized by Shinola as a Company to Watch.</image:caption>
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      <image:title>Investments</image:title>
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    <lastmod>2021-05-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59432c6f46c3c4364eb8161c/1539436683569-7564PBC8Q8T27SLK3B53/liveramp_card.jpg</image:loc>
      <image:title>Clients - LiveRamp: Leading the New Data Economy</image:title>
      <image:caption>Leading the New Data Economy Acxiom Our mission for Scott Howe, CEO of Acxiom, is to help a very successful company fully take the leap into the new data economy, translating data into value for its partner companies. We have partnered with Scott and his product and data teams to inject a new powerful strategy and vision to life for its clients, customers and partners.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59432c6f46c3c4364eb8161c/1512315915566-S93A23846JPVYLIMWMX1/MWM_image.jpg</image:loc>
      <image:title>Clients - Madison Wells Media: Reimaging What's Possible</image:title>
      <image:caption>Reimagining What's Possible Madison Wells Media Working with Founder and CEO Gigi Pritzker, we re-imagined and re-made the Vision and Brand Purpose of MWM, a 20 year old media and entertainment company. This work has served as an accelerator of MWM’s business strategy and go to market marketing and communications strategy. MWM is a producer of award winning films and entertainment such as “Hell or High Water”, the very successful musical, “Million Dollar Quartet”, and the hit TV show, “Genius”.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59432c6f46c3c4364eb8161c/1612125372084-DOE445ICX8KSB4Q1I2LO/demandbase_profile_thumbnail-01.jpg</image:loc>
      <image:title>Clients - Demandbase’s vision is to transform the way B2B Companies go to market</image:title>
      <image:caption>Demandbase is the first and leading B2B Account Based Experience (ABX) platform that helps Marketers master the Customer Journey through 2 Clouds: the Go-to-Market Cloud and the Advertising Cloud. The company has driven a fundamental, customer-centric rethinking of how B2B Companies go to market by rooting themselves in an intense focus on the customer through account based marketing and on B2B advertising which is unique, based on cohorts and individual identities.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59432c6f46c3c4364eb8161c/1556192163216-FI4RSDDX4XLK9VYMLHWC/freeosk_card.jpg</image:loc>
      <image:title>Clients - FREEOSK: Power Consumer Discovery into Lasting Relationships</image:title>
      <image:caption>Freeosk is the leading interactive platform that powers consumer discovery into lasting brand relationships both in physical locations (in store) and digitally (app &amp; website). Their data platform comprised of 5MM+ authenticated, first party consumer ID’s, a 6.6MM addressable audience and 35MM unique audiece, is a rich and valuable data base that measures consumer intent, trial and actual purchase. They work with some of the largest brands and retailers in the world in snacks, food and specialty products to increase brand sales, awareness, loyalty and recurring revenue. They combine shopper marketing, consumer discovery and data in a next generation point of purchase touch point that is proven to drive sales and ROI.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59432c6f46c3c4364eb8161c/1573691947789-3E4HS8GY7SLF8R8HBGMT/AC_box.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59432c6f46c3c4364eb8161c/1566066157775-TCMTGUCON4O4T4VZXUZ9/Radiance_labs_box.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59432c6f46c3c4364eb8161c/1573691033306-11WZRE831W7L5SMUAZF1/ActiveCampaign_image+card-01-01.jpg</image:loc>
      <image:title>Clients - A BRAND BLUEPRINT FOR THE FUTURE</image:title>
      <image:caption>ActiveCampaign is a successful marketing technology company based in Chicago, founded by Jason VandeBoom. Jason came to Eagle Vista Partners with a good problem to have: his company was growing wildly fast with an increasingly loyal customer base. However, Jason believed the ActiveCampaign brand and overall messaging was lagging the velocity of growth his company was experiencing. He asked us to help him create a new Brand Blueprint for the big and bold future he envisioned. Working with Jason and his entire Leadership Team, we created a Brand Blueprint with an exciting new vision which amplified ActiveCampaign’s unique functionality and open stack advantages for any customer regardless of size. ActiveCampaign emerged with a new vision that puts the customer’s growth at the center, and tells the story of an automation platform that is built to help every customer grow their business and create ideal experiences.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59432c6f46c3c4364eb8161c/1513690209517-TUP3RRFZSEGJCSDBUI10/__cresset_image.jpg</image:loc>
      <image:title>Clients - Cresset Wealth Advisors: A New Approach for a New Company in an Old Fashioned Category</image:title>
      <image:caption>A New Approach for a New Company in an Old Fashioned Category Cresset Wealth Advisors With the Co-Founders, Eric Becker and Avi Stein, we created the Cresset Wealth Advisors Brand Blueprint and Positioning, identity, logo design and all marketing materials for this fast paced start up in the Wealth Advisory Sector. This work has been instrumental in setting CWA up for accelerated growth in year 1 of its formation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59432c6f46c3c4364eb8161c/1539957551020-MZJP1RNPXMXK55FNOV1K/anaplan_card2.jpg</image:loc>
      <image:title>Clients - Building a Strong Brand for a Fast Growth Platform Company</image:title>
      <image:caption>Eagle Vista’s work for Anaplan involved a comprehensive review of their brand and market strategy at a time that they were scaling the company and considering a public market IPO. Anaplan is a fast-growing PaaS (platform as a service) business enabling their customers to do Connected Planning across their entire company - from Finance, to Supply Chain, to Purchasing to Marketing. Anaplan works with G1000 companies to help them make better business decisions and create shareholder value through better connectivity and execution. Anaplan needed help bringing their brand and market to life in a world that can get complex quickly. Working with the CEO, Frank Calderoni and the CMO, Maria Pergolino and the entire C Suite of the company, Eagle Vista Partners revamped Anaplan’s branding and messaging to capture how it creates value for its clients and how Anaplan’s unique advantages are superior to its competition. This work fueled and was the foundation for all of Anaplan’s communication materials behind their very successful IPO in October 2018.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59432c6f46c3c4364eb8161c/1511803701031-GWIHBP738QHVKDVKYXF5/_clients_banner.jpeg</image:loc>
      <image:title>Clients</image:title>
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    <lastmod>2022-12-21</lastmod>
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